Website Promotion & Generating Traffic

Increasing Popularity & Generating Traffic for Website Promotion

Design of your site and copy grabs the attention of visitors once they arrive, but they first of all have to find you. This is the key to a successful website. Traffic can be brought by many methods, but the single most effective is link building.

However, there are poor links and powerful links. A good link will be a static text link from a website or webpage related to your content. A directory listing should be analysed before submitting because if the page has hundreds of links to all kinds of sites it will have little benefit as opposed to a link from a trade-specific blog, where the content will be highly relevant and fresh.

Article submission is an excellent way of having your article or press release reproduced all over the web and often, it is syndicated via RSS feeds to subscribers, which can bring lots of targetted traffic plus lots of links for search engine spiders to find. Provided the link text is keyword rich and your internal linking structure can trap the spiders it can be very effective. These are the basic principles of website promotion.

Designing Websites, Building Websites & Promoting Websites

The job of design is to engage and comfort the viewer. The building of a website is for spiders and browsers. Website promotion is to tell the world where you are and that "here is what you are looking for". After that it's up to you, your products and your prices to capture a sale or urge an enquiry.

The first thing to establish is the function of the site and the words or phrases people actually use to find what you are offering. No point optimising a site for a phrase only you would think of, and no point dragging people to your site if it looks or reads so badly people leave straight away, or they can't see or find what they want. People are particularly impatient with websites; it's got to load instantly and show them clearly what they can do - now!

RGSCOM offers ongoing website promotion to increase traffic from £60 per month.