When a website is produced with creative software the design looks great but look at the HTML and it's a soup of unnecessary formatting and bloated markup, which search engine spiders can be hindered by and browsers may render unreliably. It might also take longer for a browser to load, interpret and display.
Clean code and well structured navigation improves the visitors experience in terms of speed and functionality, and can be a valuable tool for improving the way in which search engine spiders can crawl, read and therefore categorise your website. This is website building.
Optimising or restructuring a finished site can be a lengthy, time consuming and costly task. So, once your design is ready why not have the template cleaned, structured, optimised and developed before it's copied into 72 pages - much more economical in the long run.
A single page can cost as little as £45.00 to clean code, structure HTML and optimise tags
Web design is not website building!